The Allegheny Conference is responsible for the economic and community development for the 10-county Pittsburgh region. After collecting extensive data and meeting with regional stakeholders, a decision needed to be made, “How do we market the region?”
Through market research and co-design sessions with job creators, talent and stakeholders in the city, we created a brand brief identifying what the Pittsburgh region’s unified identity is. This involved developing brand messaging, brand positioning and brand principles.
Now, we are responsible for the creative direction, strategy, and content for the Pittsburgh Region: Next is Now digital brand. This marketing effort is focused on attracting talent and investment to the 10 county region in Western PA.